Top 10 Reasons Why Customers buy Jewelry from Specific Designers/Brands

Take a moment and look through  your jewelry collection, what do you see? A trend in style? Designer? Brand?

It's interesting because we don't often think about these things.. but you may now start to notice that you tend to purchase similar styles in different finishes, perhaps majority from the same designer or brand?

So why? Why do you select specific jewelry from designers or brands? What is about them that keeps you coming back?

We've surveyed some of our customers and have put together a top 10 list to share with you! 

1. Photo/Image quality: customers want to jewelry photographed well, whether they are product images or editorial images. 
2. Jewelry designs: must be unique, not something that gets mass produced in chains stores. Most people love textures and special finishes -- LOVE HANDMADE :) 
3. Quality: handmade jewelry offers a type of quality that cannot be easily mimicked by mass machine production.

4. Originality: handmade jewelry offers unique finishes and touches to each piece made. Even if the design is replicated, there's no two pieces that are 100% identical, you know that the piece you are wearing is made for you.

5. Personal Touches: each designer has a style and when worn, people will notice and can identify which brand or designer that jewelry is from. At Callo, we curate different collections that bring you unique pieces and styles that are different from each other. You won't easily find one designer's offering identical to another.